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Position: RA1880
Title: Senior Director, Strategic Market Research
Salary: OPEN
Location: CA - San Francisco
Description:

Financial Services Company is looking for a strong market research professional with leadership experience, strong technical skills, and ability to work directly with C level executives.
The role will Lead the development of consumer insights that shape and inform brand strategy and the contribution of marketing initiatives to brand building; Act as a research expert and thought leader; Shape the research agendas for the marketing and brand teams and recommend research design; ensure vendors deliver with excellence, and infuse analysis, synthesis, and actionable recommendations.
The position is based in Foster City, CA. This person will work closely with regional and local marketing teams to understand the health of the brand, the effectiveness of marketing initiatives and their impact on brand building, the satisfaction of clients, and the US consumer share of wallet.

Responsibilities:
  • Partner with marketing and brand management teams to develop a research agenda that enhances the brand and informs business decisions
  • Manage prioritization, develop criteria, and collaborate with regional hubs to determine market level coverage for strategic measurement platforms.
  • Manage research agency expenses, and identify efficiencies that produce substantive expense savings through re-engineering opportunities, and ensure high-quality deliverables
  • Identify and implement world class pretesting, advertising measurement, and digital measurement and optimization methodologies
  • Demonstrate exemplary research expertise and innovation, including recommending alternative data sources and methods where appropriate
  • Advise business partners on optimal design, cost, and timing tradeoffs to thoughtfully balance depth and efficacy
  • Negotiate with and manage vendors to lead the research process, particularly in understanding objectives, formulating relevant design, developing questionnaires and analytic plans, synthesizing findings, driving to actionable recommendations and delivering compelling presentations to senior management
  • Act as the thought leader for the marketing and brand teams by bringing to bear third party industry and internal knowledge across studies on key business issues/topics relevant to the brand
  • Disseminate case studies on how research learnings are being applied to the business
  • Build a culture of curiosity, innovation and thoughtful risk-taking

Requirements:
  • 12 - 20 years of experience managing custom market research projects (prefer blend of client and vendor side experience, and fintech experience)
  • Demonstrated, exemplary people management experience is required
  • Deep expertise with application of a broad range of research techniques and methodologies required, including ideation, concept testing, ethnographic research, segmentation and persona development, maxDiff and conjoint, and key driver analysis
  • Experience managing multi-country global research projects
  • Demonstrated success using research to drive insights and strategic implications that lead to business decisions
  • Ability to transition easily from technical research to practical business considerations
  • Excellent communication (written and verbal) and outstanding presentation skills, including experience presenting to and influencing executives; Must be fluent in English
  • Curious, collaborative, and dynamic
  • Position will require some travel (up to 25%)
  • Bachelor’s degree required; Graduate degree in marketing, market research, psychology, sociology, anthropology, or related field preferred

    

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