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Position: RA1917
Title: Manager, Customer Insights
Salary: OPEN
Location: PA - Pittsburgh
Description:

Medical Device and software solutions firm is looking for a market research professional who will lead qualitative and quantitative primary research efforts, vendor selection and management of outsourced projects, and management of analytic projects leveraging internal and external data. The Customer Insights Manager develops insights to drive the overall strategy and performance for the global business.

Responsibilities:
  • Designs research projects using common qualitative and quantitative marketing research methods, and applies essential research design principles (pretesting, upfront analysis planning, and creating rational and achievable project plans).
  • Develops, identifies, and uses appropriate/new research methodologies to lead insight generation, directly or through supervision of external suppliers, to inform business strategy, including customer and patient dynamics, competition, market segmentation, promotion, and sales strategy to successfully market products, enter new markets, and achieve growth and profitability goals.
  • Ensures management and coordination of market research studies including study design, screener and questionnaire development, recruitment, fieldwork logistics, data collection, planning and management.
  • Assess performance vs. business objectives and institutionalize ROI methodology for investments (unit/dollar volume, market share, sales structure, marketing/sales programs, advertising and promotional spending).
  • Thoroughly defines problems, and structures/recommends analytical paths or research approaches to solve them leveraging internal or external data.
  • Experience identifying and evaluating secondary data sources and integrating with internal data.
  • Interprets and integrates primary and secondary research data, draws meaningful conclusions, and translates data into business insights and recommendations.
  • Summarizes and communicates research results, including presentation to senior leadership.
  • Synthesizes information and facts to draw supported conclusions and insights
  • Expert at identifying data limitations or weaknesses and leading recommendations to leverage existing data despite limitations. Recommends processes for improving the integrity of existing data/databases.
  • Creates or supervises the creation of market opportunity models
  • Balances multiple projects, deployment schedules, and budgets to meet stakeholder goals and expectations.
  • Provides coaching to Market Research Analyst.

Requirements:
  • 6+ years primary market research related experience.
  • 6+ years managing analytic projects.
  • 5+ years vendor management experience required across a range of research studies.
  • 5+ years developing research instruments including surveys, screeners, and moderator guides.
  • MA, MBA, in business, marketing, psychology or related field; BS considered with strong experience.
  • Thorough understanding of qualitative and quantitative market research methodologies, analytical tools, industry principles and practices.
  • Demonstrated ability to use research tools and techniques, e.g. focus groups, IDI's, on line and telephone surveys.
  • Extensive experience in data collection techniques, data analysis, and transformation of data into insights used to drive business decisions.
  • Use of statistical, multivariate and modeling analyses, in-depth knowledge of research techniques used to assess concept/product/program, identify targets, and monitor business performance are all required.
  • Experience conducting message testing research strongly preferred.
  • Extensive knowledge of statistical sampling, tests, and analyses
  • Demonstrated ability to interpret results and draw conclusions from analyses; troubleshoot errors in data, models, and interpretation.
  • Must possess excellent creative and analytic problem solving skills. Analyzes situations to think of new solutions and make recommendations.
  • International market research experience strongly preferred.
  • Experience supervising others strongly preferred.
  • Ability to manage cross functional teams
  • Experience in medical device, pharmaceutical, and/or healthcare industry strongly preferred.

    

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