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Position: RA1933
Title: Senior Manager, Consumer Insights
Salary: OPEN
Location: CA - Foster City
Description:

Financial Services Company is looking for a Senior Manager/Director of market research to work on their Brand Health Equity Tracking study. The position has no reports. The ideal candidate will be hands on with data and be able to translate market research into terms marketing can utilize. This is a global role, so international research experience is a plus as they have studies happening in 50 countries. Previous, brand health experience a plus, knowledge of driver analysis would be beneficial as well. If you have experience from a large consumer goods or beverage company that would be a good fit.The role is based in Foster City.

Responsibilities:
  • Manage all aspects of key marketing and communications strategic measurement platform (ad effectiveness, brand health, and client satisfaction)
  • Translate data into actionable insights that drive business outcomes
  • Work with regional marketing teams to identify the what, so what, and now what
  • Utilize an adept array of applied market research tools and methods, and continuously innovate approaches to generate differentiating foresight
  • Build strong relationships with business partners and external agencies
  • Synthesize data and information from multiple sources to provide context for the interpretation of results
  • Share knowledge broadly across a global organization

Requirements:
  • Bachelor’s degree in Statistics, Consumer Psychology, Consumer Behavior, or related field required; Graduate degree in statistics, market research, psychology, or related field highly desired; MS, MMR preferred
  • 5 – 14 years of experience managing brand and advertising tracking
  • Experience at one or more of the following is required: technology company, FMCG, ad agency, strategy consulting, or marketing experience (financial services experience is not required)
  • Strong understanding of statistical applications in survey research (e.g., descriptive, parametric and non-parametric statistics and ability to discuss when each is appropriate and pros and cons) including linear regression, LSRL, SEM, and experienced using stats packages (SPSS, SAS)
  • Client-side experience in managing global brand health programs; including attribution analysis, path modeling, driver analysis, goal setting and accomplishment determination
  • Excellent ability to story line clear and compelling presentations for delivery to senior executives
  • Demonstrated ability to manage complex projects, teams, and external agencies, and prioritize requests adeptly
  • Outstanding verbal communication skills including the ability to present with impact; Must be fluent in English
  • Demonstrated competency in project management discipline and tools; PMP certification desired
  • Strong business acumen; Exceptional interpersonal and collaboration skills; Ability to manage through ambiguity; Display strong sense of urgency; Someone who gets things done
  • Must be organized, proactive, curious and solution oriented looking for better ways to do things and to contribute added value; Possess strong planning, problem solving, teamwork and relationship-building skills
  • Ability to travel up to 25% (including occasional international travel)

    

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