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Position: RA2125 Click to Play Video Click to Play Video
Title: Senior Manager Consumer Insights
Salary: 120-138K + bonus + sign on
Location: NY - New York (Milwaukee/Chicago)
Description:

Financial Services company is looking to add to their growing consumer insights team. This role will be a Core team member and collaborator with cross functional teams and will develop and share insights to help with recruiting, retention and development of multicultural segments that will drive growth across the business. The Senior Manager Consumer Insights can be in New York area or Milwaukee or Chicago area and will require someone to be in the office two days a week.

Responsibilities:
  • Work cross-functionally with product, client marketing, and digital teams to develop communication and strategies that are grounded in deep cultural, consumer and competitive understanding.
  • Inform discussion guides and surveys among field / client / prospect as needed.
  • Deliver reports, competitive insights, and implications to assigned business partners to inform decisions that improve the consumer / client / field experience.
  • Work with technical resources to design integrated internal and syndicated datasets to yield deeper analysis where possible.
  • Find opportunities to enhance the team’s analytical capabilities by evaluating current processes, new trends, working with business partners, and taking initiative to apply new and improved research approaches.
  • Proactively share relevant information and competitive insights.
  • Interpret and synthesize multi-source data into insights that lead to impactful marketing strategies and plans for the brand.
  • Work with fellow researchers to own (and improve) knowledge management tools, processes and resources associated with the Consumer Insights team.
  • Be a go-to source for ad-hoc category analysis for the Consumer Insights and marketing team.
  • Help to drive clarity across multicultural segments by creating a focused and proactive learning agenda (e.g., consumer fact bases, concept testing/refinement, message optimization, client experience enhancement, thought leadership, product/client experience, etc.).
  • Visionary who can apply diverse thought and experiences; Monitor relevant consumer, brand and category trends specific to these multicultural initiatives: (e.g., Impact of Student Debt, Evolving CX expectations, Cultural ethnic shifts, etc.).
  • Effectively utilize tracking data to drive baseline understanding and a clear sense of accountability among multicultural segments of interest.

Requirements:
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