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Position: RA2169
Title: Senior Market Research Manager
Salary: 110-130K +
Location: IL - Chicago (Remote)
Description:

Full-service advertising agency working exclusively with companies in the meat industry who offers a wide range of services to clients, including strategy, customer insights, integrated public relations programs, omnichannel advertising to reach target audiences, social media services, web development, creative development, including photography and video services, and account management services is looking to add a Senior Market Research Manager to the team. The Senior Market Research Manager will work closely with the Associate Director to lead the execution of quantitative market research and help to coordinate qualitative research. Additional responsibilities will include working with secondary industry and consumer research (from online and other sources) and managing the analysis of syndicated data (IRI, Nielsen, etc.).

Responsibilities:
  • Work with account management team, clients and brand to understand and document business research objectives, including project briefing and scheduling project work
  • Formulate research execution and analysis plans
  • Design and assist in the development of sampling plans and questionnaires
  • Conduct or recommend analyses using different quantitative methods (including statistical/modeling methods)
  • Perform quality control checks of survey websites and data
  • Liaise with outside fieldwork vendors/contractors and other areas (sampling, programming, statistics, etc.) to ensure successful execution of research projects
  • Program questionnaires using Qualtrics or works with outside suppliers for questionnaire programming and hosting
  • Prepare analyses and tab specification plans
  • Analyze results and develops PowerPoint reports (or contributes to other deliverables – e.g., creative materials), including drafting of conclusions and recommendations
  • Analyze syndicated data from Nielsen, IRI, and Spectra along with reporting trend information from Technomic, Datassential, and Mintel platforms.
  • Manage market research analyst and any additional analysts as marketing’s market research team expands

Requirements:
  • A minimum of 7-10+ years producing quantitative ad hoc market research within the custom market research industry. Supplier side experience strongly preferred, but will consider client-side experience, if relevant
  • Experience in various quantitative research methodologies, including ATUs, market segmentation, choice modeling, etc.
  • Knowledge of advanced statistical methods, such as regression analysis, cluster analysis, perceptual maps, conjoint analysis, discriminant analysis and others
  • Expertise with SPSS, Q or similar statistical software highly desirable
  • Experience with qualitative research and/or syndicated data a plus
  • Demonstrated success managing research studies independently, from questionnaire design to report delivery, including multi-market and complex research studies
  • Bachelor’s or advanced degree in Market Research, Marketing, Business, Economics, Mathematics or the Social Sciences
  • Strong expertise in Excel and PowerPoint
  • Experience in food/fresh meat industry a plus

    
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