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Consumer Insights Manager in CT - Trumbull earning 90-120K
 
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Click to Play VideoConsumer Insights Manager
5+
90-120K
CT - Trumbull
Global Manufacturing firm with Consumer and Industrial products is looking for a consumer Insights market researcher to join the R&D team. The position is a global role working across 3 consumer units. ... more
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This person is the helping hand who is a jack of all trades and supports research managers wherever help is needed so projects move forward smoothly, accurately, and on time. It is ... more
MRC Junior Marketing Specialist EMail UsIL - Chicago
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Position: RA2202 Click to Play Video Click to Play Video
Title: Consumer Insights Manager
Salary: 90-120K
Location: CT - Trumbull
Description:

Global Manufacturing firm with Consumer and Industrial products is looking for a consumer Insights market researcher to join the R&D team. The position is a global role working across 3 consumer units. Market research experience with Product Testing, Concept testing, sensory research with a blend of Qualitative and Quantitative skills are ideal. This is a hybrid role but does require someone to come to the office 3 days a week in Trumbull CT.

Responsibilities:
  • Lead and manage consumer research programs supporting product innovations, new devices and packaging in close cooperation with key internal stakeholders to support innovation development and optimization.
  • Design consumer studies to answer key questions and objectives
  • Steer, plan, budget and execute studies
  • Develop research proposals, suggest research methodologies, identify appropriate vendors
  • Manage external agency/vendor partners, screening/recruitment, oversight of temporary staff, day of study execution details, preparation of study materials (screeners, surveys, discussion guides)
  • Synthesize and communicate learnings / consumer insights from studies (and past available consumer research) to stakeholders and broader cross-functional teams.
  • Translate consumer needs to technical learning / terminology to ensure R&D stakeholders are developing against consumer relevant data.
  • Be the voice of the consumer for the R&D team – linking teams with relevant data/insights and with CMI/Market Research when appropriate.
  • Lead and guide supporting staff, providing day to day direction assigning tasks, prioritization and coaching through challenges
  • Support facility and consumer panel management inclusive of facility scheduling and maintenance as well as managing temporary support and consumer panel recruiting practices.
  • Maintain external focus and support the communication of new macro and industry trends. Partner with R&D and CMI/Market Research to identify trends which are relevant to the product categories and drive awareness within the cross-functional teams.
  • Identify and pilot new types of research methodologies (i.e., digital tools).

Requirements:
  • Undergrad degree required.
  • Experience with setting up consumer studies (i.e., product evaluation).
  • Experience with volunteer recruitment and volunteer data base management.
  • Excellent communication and collaboration skills to drive co-creation mindset.
  • Experience working in an R&D would be beneficial.
  • Optional – experience moderating qualitative consumer research.

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