Budget Recruiting: saving you time and money

Budget Recruiting Case Study: Northwestern Mutual

Senior Manager, Multicultural Consumer Insights


Northwestern Mutual is a leading American financial services organization providing a wide array of wealth management, retirement, insurance and investment advisory services.

In an effort to address new and underserved markets, Gavin McNeil, Senior Corporate Recruiter at Northwestern Mutual, was tasked to hire an experienced Consumer Insights Manager who also understood the cultural needs and sensitivities of consumers. This new role, a strategic investment by Northwestern Mutual, would help shape services, offerings and go-to market strategies to better serve countless communities.

"Phil was a great partner providing excellent candidates. Phil didn't just 'phone it in' as he delivered timely results while caring deeply about the needs of the hiring organization and all candidates."

— Gavin McNeil
   Senior Corporate Recruiter
   Northwestern Mutual

Based upon the highly targeted nature of the market research role, Mr. McNeil reached out to Reeve & Associates.

Through an initial discussion, it became clear that Reeve & Associates and Northwestern Mutual shared the same staffing philosophy:

  • Conducting a professional, proactive outreach targeting candidates with the requisite skills and experience,
  • Educating candidates about the career opportunity, and
  • Determining the potential fit within Northwestern Mutual

And Reeve & Associates provided the above while considering the position's unique market research, business and cultural assessment requirements.

Reeve & Associates' Budget Recruiting service was a natural fit as the fee structure enabled Northwestern Mutual to collaboratively partner with Reeve & Associates — avoiding many conflicts typically associated with a contingency approach.

Within two weeks, Reeve & Associates targeted, contacted and screened 115 experienced market researchers — presenting four qualified candidates and arranging their interviews.

During the following week, four additional candidates were presented. Over the next several weeks, Northwestern Mutual and Reeve & Associates developed a competitive offer, which was accepted, resulting in the hiring of a talented researcher who was an exceptional organizational fit.

The engagement was such a success, Mr. McNeil has engaged Reeve & Associates to help staff additional market research roles within Northwestern Mutual.



Contact us at 203-968-2773 to see if Budget Recruiting might be the right solution for you.