2026-2027 Median Compensation Data

2026-2027 Nationwide Median Compensation Data: Annual Salary and Bonus New

To help both employers and candidates understand today's employment marketplace, below is the median annual salary and bonus for a wide variety of titles—many of which we have recently filled.

Please note these numbers only reflect cash payments and exclude stock, options and other benefits. And there can be substantial variation among industries, geographies, experience levels and particular company/employee situations.

  • GENERAL TITLES
    Job Title
    Salary
    Bonus
    Total
    Chief Executive Officer
    $309,500
    $127,200
    $436,700
    Chief Operating Officer
    $272,500
    $100,300
    $372,800
    Chief Financial Officer
    $291,200
    $92,500
    $383,700
    Chief Marketing Officer
    $262,500
    $91,300
    $353,800
    General Manager
    $177,500
    $37,200
    $214,700
    Vice President of Sales*
    $227,500
    $80,900
    $308,400
    Vice President of Marketing
    $235,000
    $65,600
    $300,600
    Vice President of Insights & Analytics
    $242,500
    $60,200
    $302,700
    Vice President of Software and Technology
    $242,500
    $71,300
    $313,800
    Director of Business Development*
    $155,000
    $32,000
    $187,000
    Director of Marketing
    $160,000
    $28,200
    $188,200
    Director of Client Insights
    $160,000
    $29,300
    $189,300
    Director of Product Development
    $185,000
    $35,700
    $220,700
    Director of Software Engineering
    $187,500
    $37,500
    $225,000
    Director of Product Support
    $137,500
    $20,600
    $158,100
    Marketing Manager
    $126,200
    $18,200
    $144,400
    Communications Manager
    $106,200
    $10,000
    $116,200
    Product Manager
    $128,700
    $14,100
    $142,800
    Ecommerce Manager
    $115,000
    $14,200
    $129,200
    Human Factors Manager
    $130,000
    $14,300
    $144,300
    Technical Support Manager
    $102,500
    $11,000
    $113,500
    Regional Business Development Manager*
    $117,500
    $24,700
    $142,200
    Sales Executive*
    $85,000
    $11,200
    $96,200
    Account Manager*
    $81,200
    $8,400
    $89,600
    Executive Assistant
    $86,200
    $6,700
    $92,900
    * Excludes sales commissions

2026-2027 Nationwide Median Market Research Salary and Compensation by Job Title and Role

  • MARKET RESEARCH TITLES: SUPPLIER SIDE
    Job Title
    Salary
    Bonus
    Total
    Associate Project Director
    $54,400
    $1,200
    $55,600
    Project Director
    $79,300
    $2,500
    $81,800
    Senior Project Director
    $95,600
    $6,100
    $101,700
    Research Analyst
    $87,000
    $6,000
    $93,000
    Senior Research Analyst
    $100,200
    $6,900
    $107,100
    Research Manager/Sr Resarch Manager
    $121,800
    $10,300
    $132,100
    Research Director
    $150,000
    $21,400
    $171,400
    Account Executive/Manager*
    $103,100
    $11,400
    $114,500
    Senior Account Executive/Manager*
    $125,200
    $18,300
    $143,500
    Statistician
    $171,800
    $13,500
    $185,300
    Brand Manager
    $140,300
    $32,000
    $172,300
    Assistant Vice President
    $139,600
    $18,600
    $158,200
    Vice President
    $180,400
    $38,000
    $218,400
    Senior Vice President
    $192,200
    $40,600
    $232,800
    President/General Manager
    $221,100
    $52,600
    $273,700
    Owner
    $185,300
    $67,500
    $252,800
    * Excludes sales commissions
  • MARKET RESEARCH TITLES: CORPORATE SIDE
    Job Title
    Salary
    Bonus
    Total
     
     
     
    Insights Analyst
    $98,900
    $6,900
    $105,800
    Senior Insights Analyst
    $122,600
    $9,300
    $131,900
    Insights Manager
    $134,700
    $14,700
    $149,400
    Senior Insights Manager
    $156,600
    $17,900
    $174,500
    Insights Director
    $185,600
    $23,400
    $209,000
    Senior Insights Director
    $215,900
    $26,500
    $242,400
    Statistician
    $195,600
    $14,700
    $210,300
    Brand Manager
    $174,100
    $28,000
    $202,100
     
    Vice President
    $229,300
    $53,000
    $282,300
    Senior Vice President
    $278,100
    $79,300
    $357,400
     
     

The above data represent the national median compensation across all years of experience and geographies.

Contact Us

If your current compensation falls below the benchmarks, please give us a call at 203-858-6593 to discuss your particular situation and career aspirations. It may also be helpful to submit your resume so we have a detailed understanding of your education and professional experience.

If you're a hiring manager or HR professional, please consider the above compensation when planning or extending offers. Call us at 203-858-6593 so we can help you find the ideal candidate and suggest a competitive compensation that will be accepted. Our $7,500 Retained Flat Fee and Budget Staffing solutions will save you time and money -- allowing you to successfully fill your open positions with quality candidates.