2022 Market Research Compensation and Salary Data

Market Research Jobs: 2022 Nationwide Compensation and Salary Data

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As the nation's leading recruiter and staffing agency exclusively serving the market research industry, below are 2022 compensation statistics. We are dedicated to providing transparency to hiring managers and research professionals, so we provide these detailed statistics as a service to the industry.

To help quantify current salary and annual bonus information, we conducted a survey of market research professionals in Q1 of 2022 with nearly 1,000 market research professionals participataing. Below are the nationwide, aggregate results.

2022 Nationwide Market Research Salary and Compensation by Job Title and Role

    Job Title
    Project Director
    Senior Project Director
    Research Analyst
    Senior Research Analyst
    Research Manager/Director
    Senior Research Manager/Director
    Account Executive/Manager
    Senior Account Executive/Manager
    Brand Manager
    Assistant Vice President
    Vice President
    Senior Vice President
    President/General Manager
    Job Title
    Insights Analyst
    Senior Insights Analyst
    Insights Manager
    Senior Insights Manager
    Insights Director
    Senior Insights Director
    Brand Manager
    Vice President
    Senior Vice President


The above data represent the national average compensation across all years of experience and geographies. However, you can adjust the compensation data above using the following two indices:

  • Years of Experience

    Years of Experience Adjustment

  • Geography

    Geographic Adjustment


For example, if you work for a Supplier as a Senior Project Director, you can adjust the nationwide salary of $90,208 to reflect your personal circumstance. Assuming you have 3 years of experience working in the Midwest, the following two adjustments can be made to the national data to determine the competitive compensation level:

  • 3 Years of Experience: Multiply $90,208 by 0.94
  • Midwest Geographic Location: Multiply $90,208 by 0.97

By simple calculation, your adjusted, competitive salary is: $90,208 * 0.94 * 0.97 = $82,252.

Be Realistic

Based upon the 2022 compensation data from nearly 1,000 MR professionals, researchers and employers should adjust their expectations accordingly.

  • Employers making non-competitive offers will find themselves outbid for candidates by other firms.
  • Researchers expecting compensation above the 2022 metrics will find themselves in the same job -- missing attractive career opportunities.

Contact Us

If you're a market research professional and your current compensation falls below the 2022 benchmarks, please give us a call at 203-968-2773 to discuss your particular situation and career aspirations. It may also be helpful to submit your resume so we have a detailed understanding of your education and professional experience.

If you're a hiring manager or HR professional, please consider the above compensation when planning or extending offers. Call us at 203-968-2773 so we can help you find the ideal candidate and suggest a competitive compensation that will be accepted. Our Budget Staffing solution will save you time and money -- allowing you to successfully fill your open positions with quality candidates.