2022 Market Research Compensation and Salary Data

Market Research Jobs: 2022 Nationwide Compensation and Salary Data

As the nation's leading recruiter and staffing agency exclusively serving the market research industry, below are 2022 compensation statistics. We are dedicated to providing transparency to hiring managers and research professionals, so we provide these detailed statistics as a service to the industry.

To help quantify current salary and annual bonus information, we conducted a survey of market research professionals in Q1 of 2022 with nearly 1,000 market research professionals participataing. Below are the nationwide, aggregate results.

2022 Nationwide Market Research Salary and Compensation by Job Title and Role

  • 2022 SUPPLIER SIDE COMPENSATION
    Job Title
    Salary
    Bonus
    Total
    Project Director
    $73,250
    $2,448
    $75,698
    Senior Project Director
    $90,208
    $5,666
    $95,874
    Research Analyst
    $80,156
    $5,521
    $85,677
    Senior Research Analyst
    $94,166
    $6,666
    $100,832
    Research Manager/Director
    $110,500
    $9,700
    $120,200
    Senior Research Manager/Director
    $138,452
    $19,750
    $158,202
    Account Executive/Manager
    $98,512
    $10,498
    $109,010
    Senior Account Executive/Manager
    $113,750
    $16,500
    $130,250
    Statistician
    $162,501
    $12,500
    $175,001
    Brand Manager
    $132,250
    $31,725
    $163,975
    Assistant Vice President
    $131,111
    $17,500
    $148,611
    Vice President
    $165,010
    $36,666
    $201,676
    Senior Vice President
    $178,653
    $37,577
    $216,230
    President/General Manager
    $199,642
    $52,178
    $251,820
    Owner
    $169,821
    $62,123
    $231,944
  • 2022 CORPORATE SIDE COMPENSATION
    Job Title
    Salary
    Bonus
    Total
     
     
    Insights Analyst
    $92,750
    $6,249
    $98,999
    Senior Insights Analyst
    $110,560
    $8,330
    $118,890
    Insights Manager
    $122,500
    $13,437
    $135,937
    Senior Insights Manager
    $141,578
    $15,934
    $157,512
    Insights Director
    $168,161
    $19,703
    $187,864
    Senior Insights Director
    $198,932
    $23,533
    $222,465
    Statistician
    $182,210
    $12,250
    $194,460
    Brand Manager
    $162,456
    $25,867
    $188,323
     
    Vice President
    $208,125
    $49,974
    $258,099
    Senior Vice President
    $253,000
    $71,999
    $324,999
     
     

Personalization

The above data represent the national average compensation across all years of experience and geographies. However, you can adjust the compensation data above using the following two indices:

  • Years of Experience

    Years of Experience Adjustment

  • Geography

    Geographic Adjustment

Example

For example, if you work for a Supplier as a Senior Project Director, you can adjust the nationwide salary of $90,208 to reflect your personal circumstance. Assuming you have 3 years of experience working in the Midwest, the following two adjustments can be made to the national data to determine the competitive compensation level:

  • 3 Years of Experience: Multiply $90,208 by 0.94
  • Midwest Geographic Location: Multiply $90,208 by 0.97

By simple calculation, your adjusted, competitive salary is: $90,208 * 0.94 * 0.97 = $82,252.


Be Realistic

Based upon the 2022 compensation data from nearly 1,000 MR professionals, researchers and employers should adjust their expectations accordingly.

  • Employers making non-competitive offers will find themselves outbid for candidates by other firms.
  • Researchers expecting compensation above the 2022 metrics will find themselves in the same job -- missing attractive career opportunities.

Contact Us

If you're a market research professional and your current compensation falls below the 2022 benchmarks, please give us a call at 203-968-2773 to discuss your particular situation and career aspirations. It may also be helpful to submit your resume so we have a detailed understanding of your education and professional experience.

If you're a hiring manager or HR professional, please consider the above compensation when planning or extending offers. Call us at 203-968-2773 so we can help you find the ideal candidate and suggest a competitive compensation that will be accepted. Our Budget Sourcing solution will save you time and money -- allowing you to successfully fill your open positions with quality candidates.