2023 Market Research Compensation and Salary Data

Market Research Jobs: 2023 Nationwide Compensation and Salary Data New

As the nation's leading recruiter and staffing agency exclusively serving the market research industry, below are 2023 compensation statistics. We are dedicated to providing transparency to hiring managers and research professionals, so we provide these detailed statistics as a service to the industry.

To help quantify current salary and annual bonus information, we conducted a survey of market research professionals in Q1 of 2023 with more than 1,200 market research professionals participataing. Below is an interactive compensation calculator and the nationwide, aggregate tabular results.

Interactive 2023 Compensation Calculator

• Employers:  Estimate Your Cost to Hire
• Candidates: Estimate Your Current Value

  • Enter values below and see the 2023 compensation estimate in real-time.

    Company Type


    Job Title



    Years of Experience


    Geographic Region


    Salary
    Bonus
    Total

2023 Nationwide Market Research Salary and Compensation by Job Title and Role

  • 2023 SUPPLIER SIDE COMPENSATION
    Job Title
    Salary
    Bonus
    Total
    Associate Project Director
    $51,875
    $1,175
    $53,050
    Project Director
    $74,125
    $2,389
    $76,514
    Senior Project Director
    $91,083
    $5,875
    $96,958
    Research Analyst
    $81,386
    $5,613
    $86,999
    Senior Research Analyst
    $94,607
    $6,571
    $101,178
    Research Manager/Sr Resarch Manager
    $112,827
    $9,603
    $122,430
    Research Director
    $140,255
    $20,047
    $160,302
    Account Executive/Manager
    $99,142
    $11,000
    $110,142
    Senior Account Executive/Manager
    $116,000
    $16,950
    $132,950
    Statistician
    $165,200
    $13,000
    $178,200
    Brand Manager
    $134,999
    $30,833
    $165,832
    Assistant Vice President
    $134,250
    $17,975
    $152,225
    Vice President
    $167,083
    $35,212
    $20,2295
    Senior Vice President
    $181,388
    $38,333
    $219,721
    President/General Manager
    $204,750
    $48,766
    $253,516
    Owner
    $171,629
    $62,560
    $234,189
  • 2023 CORPORATE SIDE COMPENSATION
    Job Title
    Salary
    Bonus
    Total
     
     
     
    Insights Analyst
    $93,335
    $6,559
    $99,894
    Senior Insights Analyst
    $112,500
    $8,600
    $121,100
    Insights Manager
    $124,772
    $13,638
    $138,410
    Senior Insights Manager
    $143,750
    $16,500
    $160,250
    Insights Director
    $168,728
    $21,362
    $190,090
    Senior Insights Director
    $199,943
    $24,566
    $224,509
    Statistician
    $182,833
    $13,750
    $196,583
    Brand Manager
    $164,250
    $26,500
    $190,750
     
    Vice President
    $212,346
    $49,115
    $261,461
    Senior Vice President
    $257,500
    $73,500
    $331,000
     
     

Personalization

The above data represent the national average compensation across all years of experience and geographies. However, you can adjust the compensation data above using the following two indices:

  • Years of Experience

    Years of Experience Adjustment

  • Geography

    Geographic Adjustment

Example

For example, if you work for a Supplier as a Senior Project Director, you can adjust the nationwide salary of $91,083 to reflect your personal circumstance. Assuming you have 3 years of experience working in the Midwest, the following two adjustments can be made to the national data to determine the competitive compensation level:

  • 3 Years of Experience: Multiply $91,083 by 0.92
  • Midwest Geographic Location: Multiply $91,083 by 0.98

By simple calculation, your adjusted, competitive salary is: $91,083 * 0.92 * 0.98 = $82,120.


It's All About the Economy

Based upon the 2023 compensation data from more than 1,200 MR professionals, researchers and employers should adjust their expectations accordingly.

  • With a declining unemployment rate, most qualified researchers are already employed -- and must be wooed from their current job.
  • Unlike last year, candidates are expecting a 4% raise to help offset the impact of inflation.

Contact Us

If you're a market research professional and your current compensation falls below the 2023 benchmarks, please give us a call at 203-968-2773 to discuss your particular situation and career aspirations. It may also be helpful to submit your resume so we have a detailed understanding of your education and professional experience.

If you're a hiring manager or HR professional, please consider the above compensation when planning or extending offers. Call us at 203-968-2773 so we can help you find the ideal candidate and suggest a competitive compensation that will be accepted. Our Budget Staffing solution will save you time and money -- allowing you to successfully fill your open positions with quality candidates.